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What would it take for you to think
about your artist statement
like you think about your art supplies?
- A $10,000 grant?
- A full time teaching position where you work on your own projects
too?
- An upscale gallery dying to show your work, but they want an
artist statement?
- A commission proposal for a very wealthy collector, but she's
not quite on board?
Would you like Help Writing the Impossible?
Imagine. An upscale gallery in Chelsea has just accepted your work,
but there's a curve ball: they want an
artist statement. As a fellow artist, may I take a wild guess
at what flies through your mind?
I may be completely wrong here, but my hunch is that you are not
racing through the house gathering up pen and paper, total ecstasy
on your face.
- Does the idea tie your stomach in knots?
- Do you dread facing a blank page, pen in hand, no clue where
to start?
- Do you scoff at the idea that mere words can ever measure up
to the indescribable essence of what you do?
- How many artist statements have you read that are downright
embarrassing?
What Is An Artist Statement Anyway?
- Do you think spending money on art supplies would be a better
investment?
- Do you suddenly find yourself flipping through an art supply
catalog instead?
Well, you're in good company. When it's a toss up between art supplies
and an artist statement, it's not even a draw because...
Writing an Artist Statement is One of the Most Daunting Tasks
We Are Asked To Do.
Whether you are an artist, musician, dancer, or performer, telling
the world how you do what
you do - never mind writing why
- is really, really tough. And up to this moment, we've all had
to wing it.
Rest Easy... now You CAN Do It!
The artist statement sounds great. I like the way you
included the new material I sent, especially your phrasing: "Intuition
informs what reason shapes." With my words, you've captured the
essence of my work. –O. Stamatiou, painter
Here are 2 sensible options that
should be in your professional Art Supply Kit.
Option One: You can't stand to write,
you have no idea where to begin, and now you have a deadline for
a show!
- You need a writer who's an expert
in artist statements.
- One who has developed a full proof, 7-step
method for getting artists to talk about their work and
shape it into the perfect statement.
- Tailored for where it's going: Grant proposal? Gallery? Collector?
Article? Web site? Retail? Commissioned work? Interview? Juried
contest?
- And in your words!
Working with Ariane enabled me to distill random thoughts
and feelings about what I do into an artist statement that illuminates
and complements my work. –Lydia Grey, ceramic artist
Option Two: "I'll do it myself!"
- Are you one of those people who changes the oil in your car?
- Do you get satisfaction from tackling a challenge and coming
out on top - especially if you have the right guide?
- Is the process as important to you as the product?
- If someone gives you a step-by-step method, from soup to nuts,
are you happier going it alone? <
- Would you like to end up with an artist statement plus
a fresh perspective of your work?
Then add this new resource to your art supplies:
Writing The
Artist Statement:
Revealing the True Spirit of Your Work
The first and only
book designed just for artists...
With lots of white space
Direct, engaging writing
No padding, no redundancy
Just easy-on-the-eyes
information!
From beginning to end, your book was easy to follow and
understand. –Bruce Fowler, sculptor
When you hold this book in your hands, you
can relax. Here are proven solutions to help you succeed.
Writing the Artist
Statement immediately reduces
writing anxiety and shows you, finally,
how good a statement can be...
My artistic partner is dyslexic, with a real writing
phobia. Your book is a fantastic teaching aid. The floodgates have
opened and made him realize that he can write. What a godsend! –J.
Brett, London, UK
...even as it increases your chances for success by applying one
of the most consistent principles of human nature:
No matter who we are, we all love
the personal touch.
When you write a compelling artist statement, it builds on this
basic, human need with a satisfying bridge
of connection between your audience and your art.
My new artist statement is a reflection of myself and
the emotional soul of my work. When people read it, they have access
to an emotional connection that helps prospective clients feel more
connected to what I do, making it easier to consider a commission
or purchase. –N. Ohnmacht, sculptor
And even more compelling, writing an artist statement takes you
on a journey into the heart and soul of your artwork. The thoroughly
researched and tested exercises in Writing
the Artist Statement have the power to deepen your own
understanding of what you do.
Writing the artist statement focused my connection to
my art in a new way. The whole process primed me, gave me a sense
of direction. Now, when I'm faced with choosing what to paint out
of hundreds of photographs, understanding what moves me, this core
place of nostalgia, gives me the reference point I need. –R.
McMurray
Pres. of the Federation of Canadian Artists
And don't let the nay sayers fool you. Artist
statements get a bad rap because they're badly written!
And they are badly written because most artists haven't a clue
where to start, or what an artist statement is!
You know about your art materials and supplies, right? So how hard
can it be to learn about artist statements?
What Is An Artist Statement Anyway?
The truth is: a compelling statement engages collectors
and buyers. But no one is talking about this because
they're just not sure! Up to now, there haven't been enough
really good artist statements (and a whole lot of lousy ones) to
run the numbers.
It's artists like DeMarco who are coming up with nitty gritty information
to shift an out-of-date prejudice against artist statements.
I recently sold 3 paintings! My statement is having immediate
results, which I never anticipated. One buyer told me that my artist
statement made her realize she needed to purchase one of my works!
Again, thank you. –M. DeMarco, painter
The real culprit is not the idea of artist statements, but poorly
written ones from suspicious artists who don't understand how,
what, or why.
Or worse, from artists who haven't cultivated enough professional
awareness to grasp a prime truth: the bridge between success and
audience - in any profession! - is built by connecting
in as many ways as possible!
Artists who get it, know
this: presenting an authentic, articulate statement helps
you gain influence and authority,
even as it expands the impact of your work.
It just makes sense. We respond to different kinds of information,
which correspond to different areas of our brain: visual, auditory,
tactile, written, etc.
A written artist statement
reinforces people's memory of you
by associating your work with more than the visual area of their
brain. It answers a critical, unspoken need in the viewer's psyche:
who did this?
We humans, by our nature, crave more connection, not less.
Writing an artist statement is one of the quickest, most guaranteed
methods to establish a more intimate connection
to art collectors and art patrons - for all disciplines.
If you like going it alone... If you want to work on a new skill,
and grow new, neural dendrites in your brain, then get the book
Writing the Artist
Statement: Revealing the True Spirit of Your Work.
Without a doubt, this resource reveals all the "must-have" ingredients
you need to write a sophisticated
statement.
And best of all, you don't even have to like to write.
| In fact, you don't have to write
at all. Now you have access to an expert
who specializes in writing artist statements.
- If you want a statement and you want it now...
- If you can't imagine what on earth you have to say about
your work...
- If you think writing ranks right up there with cleaning
the bathroom... then, talk to me.
- If you love to write... but not
about your art!
...then, I'll write it for you. Yup! And it's perfectly legit.
I've perfected a unique, 7-Step interview process just for
artists at war with words. If I do my job right, your artist
statement will sound like I took the words right out of your
mouth. (Which is exactly what I do!)
Like constructing a puzzle, I ask, listen, and then put
the pieces together - with your words!
Your essence! Your authentic
voice! Your statement! The only
difference is... you speak it and I write it. |
The artist statement sounds great! I like the way you
included the new material I sent, especially your phrasing: "Intuition
informs what reason shapes." You've captured the essence of my work.
–O. Stamatiou, painter
But if you're dying for a whole learning experience, then go with
the book, Writing
the Artist Statement. I put a lot of time and thought
into developing easy, spirited writing exercises that anyone can
master.
I've pulled together years of information - from my research on
highly creative people, to my work with galleries, artists, and
my national workshops - to pass along the secrets of writing an
artist statement.
This book is motivating and reassuring. It provides an
easy, workable approach that removes the barriers to writing an
artist statement. It is a great addition to any artist's reference
library. –R. H. McMurray, painter
Writing the Artist
Statement: Revealing the True Spirit of Your Work is
the essential resource
for all visual, performing, music, and mixed media artists.
Pragmatic and engaging, Writing
the Artist Statement reveals the intimate power of authentic,
emotional connection.
This book is destined to become one of the most valuable, and delightful,
art resource books in your studio and on your desk.
Ariane's writing is like honey for bees. When she turns
a phrase, it all but stands on its head! –Judy Phillips,
Archival Center Director
Writing your artist statement has never
been so easy!
P.S. So, go ahead; expand your Art Supply
Kit.
- Want an extended learning experience?
Get the book.
- Can't stand writing, but want it yesterday?
or call USA (EST) 1-413-659-3307 / INT'L: 001.413.659.3307 (10 am to 5 pm - ET/NY).
My turn around time will
truly surprise you.
As basic as good art supplies:
Give yourself the Best Presentation & Career Resources an artist
can find...
Isn't it your time to
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